Swot Analysis Of Princess Cruise - 1309 Words

Princess Cruises: Mainstream/Deluxe Princess has a Fleet of 17 ships, Princess Cruises Passenger Profile: Princess Cruises’ demographic is geared to couples, families, and older singles. Passengers have ranges of all shapes, sizes, ages, and income brackets. Younger passengers tend to be found on the shorter Caribbean itineraries, while the older, more affluent frequent the exotic destinations. Princess Cruises Onboard Activities and Entertainment: Princess Cruises has performers who put on glamorous, Las Vegas-style production shows geared to the North American audience. The Princess cruise ships also have cabaret acts and many audience participations shows. Carnival Cruise: Budget Carnival has a Fleet of 36 ships Carnival Cruise Lines†¦show more content†¦Ages range from 30s to 60s in high season, younger in the low season. Celebrity Cruises Onboard Activities and Entertainment: Celebrity has the standard production lounge shows, cabaret acts, and lots of onboard activities such as bingo, horse racing, art auctions, and games. Clipper Cruises: Master Clipper has a Fleet of 4 ships Celebrity Cruises Passenger Profile: The demographic is 50+ North Americans and Europeans who are not huge fans of cruising, but enjoy the act of sailing. It s not a great fit for those with significant mobility issues. Clipper Cruises Onboard Activities and Entertainment: This is a low-key cruise ship, there may be a solo musician plays guitar during the ship’s cocktail hour. There are sometimes a staff-and-passenger fashion/talent show or a team trivia contest. There are also scheduled daytime activities revolve around water sports at the beaches. Oceania Cruises: Adventure Oceania has a Fleet of 7 ships Oceania Cruises Passenger Profile: The demographic is one that is appealing to a more sophisticated traveler in search of world-class cuisines. With personal service to go along with the luxurious onboard ambiance and enriching destination experiences. Oceania Cruises Onboard Activities and Entertainment: Hands-on cooking school at sea, chefs from around the world lead class to fine tune skill with dish prepared by passengers. There are usually esteemedShow MoreRelatedSwot Analysis1100 Words   |  5 PagesROYAL CARIBBEAN CRUISES SWOT Analysis SWOT ANALYSIS RCC is the second largest global operator of cruise ships and holds a market share of about 35% in the oligopolistic North American cruise market. The company may face a considerable decline in its earnings due to increasing fuel prices. Strengths Dominant business position Strong brand recognition Consistent increase in revenues Weaknesses Increasing expenses Low efficiency Inadequate presence in high growth European market Opportunities Read MoreCarnival Cruise Lines Mission Statement1573 Words   |  7 PagesThe Carnival Cruise Lines, Inc., was founded by Ted Arison in 1972. (Corporate Information) Ted ran the company until 1990 when he handed over the business to his son, Micky Arison. Micky became the CEO, and then became the Chairman. Carnival is the largest and most popular cruise line in the world, carrying more passengers than any other cruise ship. The Carnival Corporation mission statement is; â€Å"Our mission is to take the world on vacation and deliver exceptional experiences through many of theRead MoreCarnival Cruise Line Case Study1584 Words   |  7 PagesCarnival Cruise Line Case Study Carnival Cruise line has done a tremendous job â€Å"staying afloat† during the past recession where vacations and luxury items have suffered. Currently trading on the New York Stock Exchange (NYSE) at $35.51 per share with a total volume at 6.2 million, this global cruise lines is one of the largest vacation companies in the world. With multiple cruise brands under the Carnival umbrella, Carnival has diversified globally and proven that every culture loves a good cruise vacationRead MoreDisney Cruise Case Study Essay6582 Words   |  27 PagesProposal - Disney Cruise Line Dave Rothenberg amp; Kang Liu Marketing in Tourism and Hospitality Dr. Ceridwyn King Temple University School of Tourism and Hospitality Management Structure Executive Summary †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..2 1.0 Introduction †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.2 2.0 Situational Analysis †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦2 2.1 Internal †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦2 2.1.1 Organization Analysis †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.3 2.1.2 SWOT Analysis †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦3 Read MoreSwot Analysis Of Disney s Disney 927 Words   |  4 Pages SWOT Analysis Strengths: Disney is one of the most prestigious and well-known companies in the world. Disney is also known to be the third largest media corporation internationally as of June 2015, according to Nordic Information Centre for Media and Communication Research (Appendix 1). Disney is known to have strengths with content integration, cash surplus, characters and character trademarks, values with the use of synergy, having a very strong brand image and reputation, diversification ofRead MoreBusiness Plan- Egl Tours Company Ltd3659 Words   |  15 PagesObjectives-------------------------------------------------- P.6 In-depth SWOT Analysis---------------------------------------------- P.7~9 Market Segment--------------------------------------------------------- P.10 Service Concept--------------------------------------------------------- P.11~12 Operating Strategies---------------------------------------------------- P.13 Service Delivery Systems--------------------------------------------- P.13 Market and Competitor Analysis------------------------------------- P.14~15 ProblemsRead MoreCarnival Cruise Lines: Long and Short Term Strategies Essay8254 Words   |  34 PagesCarnival Cruise Lines: Long and Short Term Strategies Contents Contents 2 History of the Carnival Corp 3 Mission and Vision Statements 5 SWOT Analysis 6 Business Ethics for Carnival Cruise Lines 8 Social, Cultural, Demographic, and Environmental Forces 10 Social Forces 10 Cultural Forces 10 Demographic Forces 10 Environmental Forces 11 External Forces 11 Economic forces 11 Government, Legal, and Political Forces 13 Internal Operations Strengths and Weaknesses 16 ManagementRead MoreHilton Case Study1444 Words   |  6 Pagesaccount the time duration taken to create such USP may cause delay to creating a different position stand in the market. Thus constant supervisions need to be conducted throughout the process of carrying out this alternative. Exhibits Exhibit 1- SWOT Analysis Strength 1. Strong/well-recognized brand name 2. Strong customer service management through Hilton HHonors Program 3. Strong partner relationships to provide wider range of rewards to members and to reduce cost 4. Strong position in businessRead MoreOrganizational Profile Of Walt Disney Company2296 Words   |  10 Pagesassessment and reward systems, and many more (Bolman, L., Deal, T. 2013). The symbolic frame focuses on the culture, meaning, metaphor, ritual, ceremony, stories, heroes and inspiration of the organization (Bolman, L., Deal, T. 2013). On this analysis I will also explain the organization?s strengths, weaknesses, opportunities and threats that impact the leadership, partners, employees and community internally and externally. Disney was founded on October 16, 1923, by Walt Disney and Roy O. DisneyRead MoreThe Walt Disney Company Report15335 Words   |  62 Pageswith university honor code in completion of this assignment and I attest that this work is ours and ours alone.† Professor Suzanne Weiss Contents 1. Executive Summary 2. Company Background 3. Management 4. Situation Analysis 5. Ethics and Responsibility 6. Human Resource 7. Globalization 8. Operation and Production 9. Finance and Financial Management 10. Hypothetical Request for Venture Capitalist 11. Conclusion and Recommendation 12. Citation